Friday, June 26, 2009

Michael Jackson and The Futurist

The Futurist magazine has so rarely covered celebrities that I could almost instantly pull up the article in which we used a photo of Michael Jackson.



It was the August 1984 issue, and we used MJ as a representative of one of the "Nine American Lifestyles," an article by eminent social scientist and futurist Arnold Mitchell of SRI International.

MJ represented what Mitchell termed the "I-Am-Me" generation. The caption reads:


Entertainer Michael Jackson symbolizes young people moving away from the outer-directed values of their parents and turning inward to find unique ways of expressing themselves. The confusion and contradiction of this "I-Am-Me" group is evident in their tendency to be simultaneously exhibitionistic and demure, narcissistic and self-effacing, confident and insecure, innovative and conforming, says Mitchell.


The only other celebrities whom The Futurist has featured (to my best recollection) are:

* Actress Ellen Burstyn, who helped fete futurist/inventor R. Buckminster Fuller at the World Future Society's 1982 conference (her photo with him appeared in our conference coverage in the October 1982 issue).

* Pop princess Britney Spears, whose image was used to illustrate the growing influence of pop music over traditional American music and the potential future demise of folk music. (November-December 2003, World Trends & Forecasts, "Where, Oh Where, Have the Good Old Songs Gone?")

* The Black Eyed Peas, whose anti-hate rap anthem "Where Is the Love?" was cited as a sign of a possible values shift in hip-hop culture. (July-August 2004, Optimistic Outlooks, "Values Shift for Urban Music?")

* Clay Aiken, whose use of the celebrity spotlight to focus attention on including individuals with special needs into programs with "typical peers" earned him recognition as a Visionary. (September-October 2004, "Enabling the Disabled to Serve")

Of course, the unexpected and untimely death of the "King of Pop" serves to remind all of us that our pop culture icons are more than merely symbols of our civilization. They are very much human beings, who live, love, and struggle for the best futures possible. Just like the rest of us.

ETA - gosh, how could I have forgotten Arianna Huffington! Pictured with Al Franken during their stint with Comedy Central, Ms. Huffington illustrated the concept of "celebritizing" oneself to improve paychecks. (June-July 1998, World Trends & Forecasts, "Marketing to a Celebrity-Obsessed Society")

1 comment:

Ashes said...

Hosaa,

The Futurist profiles certainly seem to be on the money. How interesting to read there are so few entertainers featured..and one of them being our own Clay Aiken.

Thanks for the interesting blog.

Have a great weekend :)